macbroadcast´s blog


Social networks adoption lifecycle
August 20, 2011, 1:55 pm
Filed under: socialweb, society, Uncategorized | Tags: ,

Great post about “Social Media Statistics via vincos.it

The diffusion of new technologies follows a classic normal distribution or “bell curve” and, according to Everett Rogers’ studies (Diffusion of Innovation, 1962), anyone who engages with a given innovation fits into one of five categories: innovators (2.5% of the potential population of adopters), early adopters (12.5%), early majority (34%), late majority (34%), laggards (16%). Each of these groups has unique psychographic characteristics that cause people to be more or less likely to adopt a given technology at a particular point in time. To understand the model you need to focus on the area under the curve that represents the percentage of adoption within each group.

social_networks_adoption_lifecycle

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