Social networks adoption lifecycle

Great post about “Social Media Statistics via vincos.it

The diffusion of new technologies follows a classic normal distribution or “bell curve” and, according to Everett Rogers’ studies (Diffusion of Innovation, 1962), anyone who engages with a given innovation fits into one of five categories: innovators (2.5% of the potential population of adopters), early adopters (12.5%), early majority (34%), late majority (34%), laggards (16%). Each of these groups has unique psychographic characteristics that cause people to be more or less likely to adopt a given technology at a particular point in time. To understand the model you need to focus on the area under the curve that represents the percentage of adoption within each group.

social_networks_adoption_lifecycle

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s