macbroadcast´s blog

Social networks adoption lifecycle
August 20, 2011, 1:55 pm
Filed under: socialweb, society, Uncategorized | Tags: ,

Great post about “Social Media Statistics via

The diffusion of new technologies follows a classic normal distribution or “bell curve” and, according to Everett Rogers’ studies (Diffusion of Innovation, 1962), anyone who engages with a given innovation fits into one of five categories: innovators (2.5% of the potential population of adopters), early adopters (12.5%), early majority (34%), late majority (34%), laggards (16%). Each of these groups has unique psychographic characteristics that cause people to be more or less likely to adopt a given technology at a particular point in time. To understand the model you need to focus on the area under the curve that represents the percentage of adoption within each group.



Whether You Use Twitter or No – Here’s All You Need to Know About Twitter
August 17, 2011, 9:57 pm
Filed under: infografic, socialweb, society | Tags: , , ,

14 Best Practices for Brands to Grow their Audiences in Social Media
August 17, 2011, 2:12 pm
Filed under: globalchange, socialweb, society | Tags: , ,

Great article from Brian Solis

As a consumer, you are blasted with the same request over and over, “Follow Us on Twitter, Like Us on Facebook” As a consumer however it is more than natural to ask why should I or what’s in it for me? These are questions of which a significant number of businesses cannot genuinely answer.

Businesses are realizing the importance of establishing a presence on Twitter and other vibrant social networks. In many ways, hosting a branded account is now common practice, a required extension to the push channels created through email, traditional marketing and web sites. What businesses are still learning however is that creating a channel, hosting a channel worth following, and building a loyal audience is a far greater challenge and overall investment than initially anticipated. At the same time, the realization that a shift from a push mentality to that of two-way interaction is nothing less than disruptive to the operation of business as usual.


Today a notable number of businesses are approaching branded social channels from a ready, fire, aim approach. This method conjures a façade of achievement when in fact, any progress, if at all recognized, is short term and shoddy at best. Many focus on numbers without first analyzing who they’re trying to reach and why and more importantly how engagement satisfies the needs of their customers. To build vibrant communities in social networks, businesses must develop a remarkable and diversified channel strategy that reinforces the brand and communicates tangible business value and exudes customer-centricity. Without a mature content and engagement strategy, a great unfollow and unlike movement is inevitable. read more

How Different Age Groups Interact Online!
July 28, 2011, 7:10 pm
Filed under: globalchange, socialweb, society | Tags: , , , , ,