macbroadcast´s blog

Whether You Use Twitter or No – Here’s All You Need to Know About Twitter
August 17, 2011, 9:57 pm
Filed under: infografic, socialweb, society | Tags: , , ,


How Different Age Groups Interact Online!
July 28, 2011, 7:10 pm
Filed under: globalchange, socialweb, society | Tags: , , , , ,

The Twitter Revolution Must Die

I agree with Jillian York when she says:

“… I am glad that Tunisians were able to utilize social media to bring attention to their plight.  But I will not dishonor the memory of Mohamed Bouazizi–or the 65 others that died on the streets for their cause–by dubbing this anything but a human revolution.”

Granted, as Joss Hands points out, there appears to be more skepticism than support for the idea that tools like YouTube, Twitter and Facebook are primarily responsible for igniting the uprisings in question. But that hasn’t stopped the internet intelligentsia from engaging in lengthy arguments about the role that technology is playing in these historic developments. One camp, comprised of people like Clay Shirky, seem to make allowances for what Cory Doctorow calls the “internet’s special power to connect and liberate.” On the other side, authors like Ethan Zuckerman, Malcolm Gladwell and Evgeny Morozov have proposed that while digital media can play a role in organizing social movements, it cannot be counted on to build lasting alliances, or even protect net activists once authorities start using the same tools to crack down on dissent.

50% of Tweets Consumed Come From Only 0.05% of Twitter Users
April 1, 2011, 4:29 am
Filed under: Uncategorized | Tags: , , ,

via Social Trust Agents

Image representing Twitter as depicted in Crun...

A mere 20,000 Twitter users steal almost half of the spotlight on Twitter, which now ropes in a billion tweets every week.

That means only 0.05% of the social network’s user base attracts attention, according to a new Yahoo Research study titled, “Who Says What to Whom on Twitter.”

Of the 260 million tweets with URLs that the study’s authors analyzed, nearly 50% of the tweets consumed were created by what they called “elite” users who fall into four categories: media, celebrities, organizations and bloggers. “Ordinary” users encompass everyone else.

Like findings in previous studies, the researchers for this one conclude Twitter resembles an information-sharing hub rather than a social network, with the top generators garnering huge follower tallies but not following their content consumers in return.

Unlike previous studies though, this one delves deeper into the production and flow of tweets. For example, while ordinary users consume a high number of tweets from celebrities and bloggers, those celebrities primarily listen to other famous people’s tweets and those bloggers listen to other bloggers on Twitter.

“By studying the flow of information among the five categories … our analysis sheds new light on some old questions of communications research,” the authors wrote in the 10-page study.

For access to a PDF of the full study, click here.

Do you think Twitter, which marked its fifth anniversary earlier this month, has evolved away from being a social network and transformed into just an information-sharing outlet? And if you think so, is that a good or bad thing?